THE ORIGINAL?
Conseil Funéraire
LESS ORIGINAL:
De Villepin 2012
Within reason
Often, someone will riff on a concept or approach that characterizes the revolution that we’re living through online, and heads will nod. “Sure, that sounds great [insert idea here… like Free, or social media or permission or ideaviruses or empowered consumers or treating people with respect, etc.] within reason.”
It’s the list two words that make it a lie.
The last two words allow you to weasel your way into failure. Within reason means, “without bothering the boss, without taking a big risk, without taking the blame if we fail, without alienating our current retailers… be reasonable!”
And so you do it half-heartedly and you fail.
And who beats you?
The people who did it without reason.
ORIGINAL?
Liu Bolin: Hiding in the City
LESS ORIGINAL:
Amnesty International: No one will keep us from seeing.
THE ORIGINAL?
Axion Banner Concerts
LESS ORIGINAL:
Everyone Connects - Banner Concert
THE ORIGINAL?
Car dance party!
LESS ORIGINAL:
Singing in The Car
THE ORIGINAL?
The Prototype Experience
LESS ORIGINAL:
THE FLASHFORWARD EXPERIENCE
Welcome to Fight Club
SEE YOUR CSI CRIMINAL FILE
THE ORIGINALS?
Longboard on cheeseburgers by William Hundley
Look, this spaceman is pancakes
LESS ORIGINAL:
Charlotte Gainsbourg feat. Beck - Heaven Can Wait
THE ORIGINAL?
Her Morning Elegance / Oren Lavie
LESS ORIGINAL:
Target Colour Campaign
DREFT
THE ORIGINALS?
The World’s Longest Soccer Chain
Gmail: A Behind the Scenes Video
Eternal moonwalk
LESS ORIGINAL:
Le plus grand défilé enfant du monde
La plus longue chaîne de voeux
The Wave: UK’s biggest ever climate change march
THE ORIGINAL?
Lexus Hybrid Concert
LESS ORIGINAL:
Mercedes Concert in E
THE ORIGINAL?
BMW, Expression of Joy
LESS ORIGINAL:
iQ Font, When driving becomes writing
